![]() In partnership with Tencent, Burberry hopes to capitalise on both the region’s love of luxury retail and social media combining the two to make an immersive and interactive experience.Īs users interact with a custom mini-programme within the WeChat app, for example booking appointments, learning more about certain products and sharing their own UGC, they accumulate a virtual social currency. July 2020 saw the opening of Burberry’s first social retail store in China’s tech capital, Shenzhen. (View All Digital Marketing Training Courses)įor more on the use of digital technology in retail, take a look at Econsultancy’s Digital Transformation Monthly reports.Fast Track Psychology for Digital Marketing. ![]() Fast Track Creating Outstanding Customer Experiences.Fast Track Customer Experience Strategy.Fast Track Ecommerce and Online Merchandising.2022: New normals for digital marketing and ecommerce.E-Learning: Fast Track to Modern Marketing.E-Learning: Fast Track to Digital Marketing.Econsultancy Live: CX 2022 – 27th April.Ratings and Reviews Best Practice Guide.Third-Party Marketplaces Best Practice Guide.Direct-to-Consumer (DTC) Best Practice Guide.Machine Learning and Predictive Analytics.
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